How AllStar Auctions Streamlined Operations with Salesforce
Founded in 2017, AllStar Auctions has built a trusted reputation in the competitive world of industrial and equipment auctions. heir hybrid model, combining traditional onsite auction events with digital bidding, has helped them attract consignors and buyers nationwide.
By late 2023, AllStar’s auction operations had become increasingly difficult to manage. As sales volumes grew and operations became more complex, the company realized that its manual processes were limiting both efficiency and growth.
Every new piece of equipment required a painstaking process before it could even make it to auction. Sales reps had to gather details from consignors, write up descriptions, generate fact sheets, take and organize photos, and assign each item to a specific auction date. None of this lived in one place — instead, information was scattered across spreadsheets, shared drives, email threads, and even on individual phones. Files were often buried in different Google Drive folders, photos were passed around through email or messaging apps, and version control became a constant struggle. Preparing a single listing could take hours of coordination and back-and-forth communication with clients (consignor).
There was no single source of truth to track consignors or performance trends. Without centralized data or analytics, sales reps struggled to benchmark pricing, identify high-performing consignors, or make data-driven decisions.
Sales teams relied on spreadsheets and shared drives to record consignors, items, and auction outcomes. This fragmented approach made it easy for errors to creep in and difficult to maintain consistent records across the team.
Uploading equipment details and images for each listing was entirely manual, consuming valuable time and delaying auction readiness. The disjointed tools and manual coordination slowed operations and caused frequent bottlenecks.
When AllStar set out to replace Microsoft Dynamics, they weren’t simply looking for another technology vendor — they were searching for a partner who could help them rebuild with care, precision, and long-term vision. Their previous CRM implementation had fallen short, not because of the platform itself, but because the rollout lacked proper change management and alignment with their business workflows. As a result, day-to-day processes became cumbersome, adoption was low, and teams struggled to fully realize the benefits of the system.
AllStar needed a partner who could do things differently — one that would take the time to understand how their business actually worked, design a solution around those needs, and guide their team confidently through every step of the journey.
Terrabbit was chosen for our deep CRM migration expertise and our hands-on, partnership-driven approach — blending strategy, design, and execution to deliver a platform that worked for the people using it.
- Matt St. Amant, AllStar’s Manager
The transformation began in May 2023 with a focused eight-week roadmap to get AllStar Auctions up and running on Salesforce as quickly and seamlessly as possible. Terrabbit started by gaining a deep understanding of how AllStar’s teams worked — from consignor intake to auction management — and then designed and built a custom Salesforce solution tailored to those workflows.
AllStar needed a partner who could do things differently — one that would take the time to understand how their business actually worked, design a solution around those needs, and guide their team confidently through every step of the journey.
Terrabbit was chosen for our deep CRM migration expertise and our hands-on, partnership-driven approach — blending strategy, design, and execution to deliver a platform that worked for the people using it.
🔵 Unified management of consignors and consignments with full historical visibility
🔵 Bulk photo and data uploads for faster equipment cataloging
🔵 Automated task reminders to prompt follow-ups with consignors
🔵 Configurable pricing tools for accurate valuation and comparison
🔵 Configurable pricing tools for accurate valuation and comparison
🔵 Instant generation of auction documents and PDFs
After implementation, Terrabbit provided comprehensive training to ensure full adoption across sales and operations teams. The new platform went live in July 2023, and AllStar’s staff quickly embraced it for its simplicity and efficiency.
Since launch, Terrabbit has continued to support AllStar through dedicated post-deployment care and ongoing enhancements. Together, we’ve introduced smarter automations, richer analytics dashboards, and advanced tools like custom image upload/download capabilities — continuously improving the system as AllStar’s business grows.
This long-term partnership has not only modernized AllStar’s auction management but also built a scalable digital foundation that will continue to evolve with future innovations in AI and intelligent automation.
🔵 Work with an experienced migration partner for a smoother transition.
🔵 Data mapping is complex — plan carefully since fields differ between Dynamics and Salesforce.
🔵 Don’t replicate every old customization. Look to improve processes where possible.
🔵 Take full advantage of your sandbox environment for testing.
🔵 Support user adoption with proper training and give users time to adjust.
🔵 Use this as an opportunity to modernize business processes, not just move data.
