Connecting Customers, Quotes, and Shipments
Founded by the executive team behind Arrival GTR, ShipShark was created to modernise the freight quoting experience. Rather than relying on slow email chains and inconsistent dispatcher workflows, ShipShark introduced a model where multiple logistics experts compete to provide the best quote — giving customers transparency, speed, and a frictionless digital experience.
As ShipShark prepared to launch its new logistics brand, the team faced a familiar challenge: legacy operational tools simply could not support the ambitious service model they envisioned.
Their previous systems — a mix of manual workflows, outdated technology, and disconnected processes — made it difficult to deliver the quick, consistent, and transparent communication that their “Shark” model required.
Quote requests were managed through email or spreadsheets, invoices were produced manually, and order information was stored in multiple locations. Customers lacked real-time visibility into their loads, and dispatchers had limited tools to manage quotes efficiently.
This meant:
Clients had no unified portal to request quotes, track orders, complete onboarding, or make payments — resulting in slow response times and inconsistent service.
Sharks relied on emails and manual steps to respond to quotes, escalate requests, coordinate with operations, and track client satisfaction. This limited their ability to compete quickly and effectively.
Without modern integration between Salesforce, their TMS (Revenova), and finance tools (QuickBooks), operations were slowed by double entry and limited visibility.
Leadership lacked real-time metrics on quote volume, Shark responsiveness, customer satisfaction, and pipeline value. Scaling the business without analytics was not feasible.
ShipShark needed more than a system replacement — they needed a unified digital platform capable of supporting their customer-first model end-to-end.
Terrabbit began by gaining a deep understanding of how ShipShark wanted its end-to-end experience to feel — for both clients and dispatchers (Sharks). Together, we mapped every step of the journey: from a customer requesting their first quote to tracking shipments, communicating with Sharks, and completing payments. With this clarity, Terrabbit designed a unified Salesforce-powered platform that would streamline interactions, improve response times, and give ShipShark full visibility into its operations.
Over the course of the implementation, ShipShark evolved from a concept supported by legacy tools to a fully operational digital logistics platform. The new system connected client onboarding, quoting, order management, and payments into a smooth, consistent workflow. Sharks could now compete to deliver quotes more efficiently, clients gained real-time access to their shipment information, and leadership could monitor performance and activity across the business at a glance.
After launch, Terrabbit trained ShipShark’s teams to ensure confident adoption across operations and customer-facing roles. Users quickly embraced the new tools for their simplicity, speed, and ability to eliminate the back-and-forth that once slowed down daily processes.
Looking Ahead:
Terrabbit continues to support ShipShark through ongoing enhancements, proactive optimization, and strategic guidance. As the business grows, we are actively exploring new opportunities to deepen automation, integrate AI functionality, and expand the portal into a powerhouse platform for clients, Sharks, and management.
ShipShark’s digital-first logistics model is now fully enabled — and built to scale with confidence.